Public Affairs / Issues Management
Perhaps you don’t want to “lobby” but you nevertheless have a need to influence policies that affect your company or your industry.
You may do this directly by publicly taking up a cause or more indirectly with tactics like using third-party influencers or coalitions. Or all of the above.
Together, we will define the issue you want to address and the desired outcome – favorable regulation, legislation, public perception – and employ the proper tools to meet your goals.
The best strategy is to be proactive and get ahead of any negative story. But this is not always possible and if need be we can quickly deploy a crisis communications plan to turnaround a bad situation.