You want the media to report on you more often? Investors to better understand you? Customers to understand what differentiates your products and services? More followers on social media? Members to understand the value of belonging to your organization? Employees to be more engaged?

Don’t hire Intersect Strategies because we can help you with one of these problems; hire us because we can help you with all of them. How they intersect.

Many organizations think effective communications is about formulating your three key talking points and repeating them. In today’s hyper-segmented environment, your communications must be consistent but they need not be the same. To be effective and to stand out, you must understand the different needs, preferences and motivations of your various audiences and tailor your messaging to them.

Sound complicated? It’s actually simple. My mantra is: simplify, simplify, simplify. Simplify your messages, simplify your delivery and simply execute.